Three NEW Savory Flavors. Try this nourishing sipping broth in three flavors inspired by classics. Shop Now
Get clinically proven results for your hair, skin, nails, joints and gut with collagen. Packed with powerful ingredients and offered in versatile powders, capsules or gummies.
Discover superfood protein powders with easy-to-digest ingredients, designed to help you support your metabolism, build lean muscle and be greater than your goals.
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Put your gut health first. Our powerful probiotics, enzymes and supplements are designed to promote gut health and comfort, healthy digestive function and immune system support.
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Designed to fill the gaps left by modern diets, our superfood formulas combine ancient techniques like fermentation with clinically proven ingredients for results you can really feel.
Explore targeted benefits like building a healthy immune defense, or overall benefits for a healthy life, from history’s most powerful superfood ingredients.
Ancient Nutrition was founded by nutrition experts and made up of a team of passionate, dedicated individuals working towards a singular goal: to save the world with superfoods.
Ancient Nutrition: An Eco-Friendly Company with A Mission to Transform Lives
By Ancient Nutrition
October 9, 2020
Ancient Nutrition’s co-founders Dr. Josh Axe and Jordan Rubin talk about what makes Ancient Nutrition tick and why it's such a unique company in the wellness and nutrition place.
Here’s what they had to say about their mission and hopes for sparking a positive change in the world:
A: Our mission has always been to provide people with ancient nutrients in a modern, convenient form. This gives them the tools they need to power their bodies and minds, while restoring their health, strength and vitality.
In a nutshell, we want to help people to maintain the health and energy of our ancient ancestors, in a way that’s simple enough for everyday use.
A: Let’s face it, the typical Western diet is lacking in key nutrients that are critical for optimal health. So many of us are missing out on what’s needed to sustain a healthy body and mind. It’s our personal goal to share nutrient-rich, health-promoting products with who we think of as our Ancient Nutrition family, and beyond.
A: Our product formulas are based on the wisdom and principles of Ayurveda and Traditional Chinese Herbalism. These health methods have survived generations and their uses are well supported by science. Our focus is to make traditional formulas more functional for the modern consumer.
Take bone broth, for example. It’s one of the most nutritious foods that was consumed in Chinese Herbalism over 2,500 years ago. It is, however, time-consuming and tedious to prepare, so compliance is an issue. This is what sparked our idea to formulate a bone broth protein powder that allows the modern adults who are busy or on the go to easily add this nourishing food to their diets.
A: Sustainability is the utmost importance at Ancient Nutrition. We are dedicated to using sustainable and responsible methods, and we care deeply about animal welfare.
For our Ancient Origins line, for example, we utilize the practices of New Zealand, where most livestock spends all year grazing lush, green pastures and have been kept and cared for by the same farming families for generations. These shared values come through in our products, most notably in our grass-fed collagen.
The minimally invasive, natural solutions we use to create these products can have a positive impact on our environment and will hopefully become commonplace in the future.
A: We are fully committed to using only the highest quality, real food ingredients in our products. We focus on ethical ingredient sourcing by rigorously testing for purity, including performing tests for pesticides and herbicides, heavy metals and more.
We’re making these products for ourselves and our families, too, so you won’t see any weird chemicals or artificial ingredients, sweeteners and flavors in our formulas. We also value transparency and provide a certificate of analysis for many of our products so that you can see for yourself the quality standards that we’ve worked so hard to achieve.
A: Increasing bioavailability and nutrient absorption is a major factor in our formulation methods. To support nutrient absorption, we leverage traditional preparation methods, including fermentation — a process that creates completely new compounds and supports bioavailability.
We also combine herbs that work together to pack a stronger punch. For instance, take turmeric root and combine it with warming spices like black pepper, long pepper and ginger. This is the traditional method, and it has shown to support nutrient absorption and bioavailability.
A: Our dream has always been to see more families, including children, parents and grandparents, using these nourishing, nutrient-filled products to achieve optimal health.
These traditional methods of healing have guided our ancestors and we’ve worked to modernize the form, but continue to provide the same formulas that can support optimal health and well-being...