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Sustainability is not sustainable.

Agriculture has been at the center of civilization for centuries - but it’s never looked quite the way it does right now. Big farming encourages practices that harm the soil, waste fertilizer and boost herbicide use, which all increase the emissions of greenhouse gas. At the same time, conventional agriculture discourages practices that could improve soil health and offset dangerous emissions.

Farming contributes to climate change, it’s at the mercy of climate change — and it holds the potential to help solve climate change. All it takes? Changing our approach.

That’s the revolution we want to be part of. A transformation of agricultural production, an evolution of the industry that can have a significant impact on the future of climate change.

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The R.A.N.C.H Project

Our commitment to Regenerative Agriculture, Nutrition, and Climate Health is why we dedicate 1% of all revenue to the R.A.N.C.H. Project. Each initiative we undertake reduces greenhouse gasses by avoiding emissions, reducing waste, and sequestering carbon dioxide already in the atmosphere. Our goal is simple: create the change we want to see.

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Our Goals

By June 2024, We Will...

We have big goals. These are a few commitments we want to fulfill by June 2024.

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Million Member Regenerative Forest

Plant one million superfood-bearing perennial trees, bushes, vines and shrubs on our own certified organic, regenerative farmland.

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Food Waste

1,000,000LBS of food waste transformed into feed and seed annually.

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Become Carbon Negative

We’re already carbon neutral. Next, we want to become carbon negative through offsets and regenerative agricultural initiatives.

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Reduce. Reuse. Recycle.

Reduce company-produced plastic and waste by a minimum of 25% while transitioning to more sustainable packaging & marketing material solutions.

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Support Nonprofits

Continue to support the world-changing non-profit organization, Mully Children’s Family, in order to help end poverty, hunger, homelessness and human trafficking, all while planting trees to fight climate change.

Regenerative Agriculture

Here are a few ways we focus on carbon sequestration at our farms.

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No-Till Farming

When soil is plowed, carbon rises to the soil’s surface and provides nutrients for crops - temporarily. But as the soil carbon is exposed to oxygen, it transforms into carbon dioxide and contributes to greenhouse gas emissions. No- or low-till farming minimizes soil disturbance, which helps keep carbon in the soil.

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Natural Grazing

Pasturing increases soil health, insect diversity and carbon sequestration – as well as promoting animal welfare.

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Cover Crops & Crop Rotations

Cover crops are used to slow erosion, improve soil health, and increase biodiversity. These crops can sequester huge amounts of atmospheric carbon by creating activity in the soil - and the roots of cover crops help feed organisms like bacteria, fungi and earthworms, which increases soil carbon levels over time.

Reducing Plastic Usage

We’re making changes outside the farm, too.

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Switch from PET to HDPE

We recently switched our product canisters from hard PET to HDPE, which uses 25% less plastic. Those small steps can add up to a huge reduction in waste.

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No Plastic Necks or Safety Seals

We’re getting rid of unnecessary plastics wherever possible, while maintaining the integrity of our packaging.

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Partnering with PlasticBank 

Because we still create plastic, we’re partnering with Plastic Bank to remove 5 million plastic bottles from our oceans and environment.⁠

Our Million Member Regenerative Food Forest

We’re committed to planting one million superfood-bearing perennial trees, bushes, vines and shrubs, planted by June 2024. Those plants will eventually grow superfoods that we can use as ingredients in our products, which reduces our transportation carbon footprint – and more importantly, creates biodiversity that can sequester more carbon over time.

We’re not stopping there: our hope is to replicate the Million Member Food Forest at locations around the world, with our ultimate goal being 10 million trees over the next 10 years.

Made with ingredients grown on our farms

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