Jillian Michaels
Personal Trainer and Fitness Expert; Founder, Empowered Media
Jillian Michaels
Personal Trainer and Fitness Expert; Founder, Empowered Media
“Our bodies were designed and intended for high performance and thus require proper food to power this performance. People are increasingly recognizing the need for real food nutrition to nourish their bodies and this is what I envision for the future of the food landscape. I am so excited to see brands like Ancient Nutrition paving the way towards convenient, nutritionally rich foods that refresh and fuel our bodies.”
Michael Kirban
Co-Founder and CEO, Vita Coco
Michael Kirban
Co-Founder and CEO, Vita Coco
“Ancient Nutrition is providing consumers with the real food nutrition that they are actively seeking, while still offering great convenience. I am thrilled to be a part of the Ancient Pioneers network and am excited for all that is in store for the brand as they continue to grow and evolve.”
Gary Hirshberg
Co-Founder and Chairman, Stonyfield Farm
Gary Hirshberg
Co-Founder and Chairman, Stonyfield Farm
“Ancient Nutrition’s products deliver ancient nutrients to a modern world. I am thrilled to support Ancient Nutrition as they bring their mission of real food nutrition to more people.”
John Foraker
Former CEO, Annie's Homegrown; Co-Founder and CEO, Once Upon a Farm
John Foraker
Former CEO, Annie's Homegrown; Co-Founder and CEO, Once Upon a Farm
“The Ancient Pioneers network brings together industry veterans and leaders to support Ancient Nutrition and the brand’s exponential growth. I am proud to be involved and am excited to see what the next chapter holds for Ancient Nutrition as the brand continues to develop and expand.”
Scott Semel
Founder and Former CEO, BarkTHINS
Scott Semel
Founder and Former CEO, BarkTHINS
“Ancient Nutrition is marrying historical traditions with modern world convenience to provide real food nutrition. I am thrilled to join the community of the Ancient Pioneers to support the brand in its next chapter.”
Justin Gold
Founder, Justin's
Justin Gold
Founder, Justin's
“Building community and support for emerging brands is essential to success. I’m excited to be a part of the Ancient Pioneers network with some of the best in our industry”
Casey Carl
Former Chief Strategy and Innovation Officer, Target
Casey Carl
Former Chief Strategy and Innovation Officer, Target
“Ancient Nutrition is providing innovative and functional real food nutrition that appeals to consumers seeking both nutrients and convenience. The brand is positioned for incredible growth and I am excited to be a part of the Ancient Pioneers network to witness Ancient Nutrition’s continued evolution and expansion.”
Steven Spinner
Chairman and CEO, UNFI
Steven Spinner
Chairman and CEO, UNFI
“As a distributor, I view the better-for-you market from a unique perspective and believe that there is a balance between products that have a narrow, niche run and those that provide meaningful, long-term value. I see tremendous long-term value in the Ancient Nutrition product line and am thrilled to support the brand and its continued growth as a part of the Ancient Pioneers network.”
Hass Hassan
Founder and CEO, Alfalfa's Markets; Founder and Chairman, Fresh and Wild Markets; Former President, Wild Oats; Former Board Member, Whole Foods Market
Hass Hassan
Founder and CEO, Alfalfa's Markets; Founder and Chairman, Fresh and Wild Markets; Former President, Wild Oats; Former Board Member, Whole Foods Market
“Ancient Nutrition is growing incredibly fast due to the quality, real food nutrition, provided by the product line that fulfill a need consumers are actively seeking. I’m very glad to be a part of the Ancient Pioneers network, alongside exceptional company of industry leaders, to support the brand in its next steps.”
Tara Burkley
Strategic Business Development Director, New Hope
Tara Burkley
Strategic Business Development Director, New Hope
“I’ve known Jordan for years and have seen his ability to truly help people by being vulnerable and sharing his personal story. What attracted me to Ancient Nutrition and joining the Ancient Pioneers network was the authenticity of the brand and the amazing team, accompanied by the impressive research and quality of the product. This brand has the power to positively impact so many consumers.”
Bill Keith
Founder and CEO, Perfect Bar
Bill Keith
Founder and CEO, Perfect Bar
“Ancient Nutrition provides all of the benefits of homemade bone broth in an easy, ready-to-mix form, thus delivering both nutrients and convenience. I am excited about the future of the company and am honored to be involved as a member of the Ancient Pioneers network. Jordan and I are longtime friends and I have had the pleasure of seeing his success firsthand over the years; I think Ancient Nutrition is his best work yet”
Andrew Friedman
Founder, Amplify Snack Brands / SkinnyPop Popcorn
Andrew Friedman
Founder, Amplify Snack Brands / SkinnyPop Popcorn
“Through my relationship with VMG Partners, I am so glad to have been connected with Ancient Nutrition and this co-investor group network of Ancient Pioneers.”
Koel Thomae
Co-Founder, Noosa Yoghurt
Koel Thomae
Co-Founder, Noosa Yoghurt
“It is inspiring to witness how our community has joined together to form the Ancient Pioneers network. I am thrilled to be a part of this group and very excited to watch Ancient Nutrition progress as the company reaches more consumers with real food nutrition.”

All of Our Ancient Pioneers

Investors who share our vision of honoring the past and leading the future of real food nutrition.

Tom Aarts
Co-Founder, Nutrition Business Journal and NBJ Summit
Andrew Abraham
Founder and CEO, Orgain
Suleman Ali
Founder, Ali Capital; Board Member, Native Co.
Moiz Ali
Founder and CEO, Native Co.; Founder, Ali Capital
Rakesh Amin
Partner, Amin Talati Upadhye
Meghan Asha
CEO, FounderMade Fund
Brad Barnhorn
Leading Board Member in the Food/Beverage Space (Krave, Kevita, Chameleon Cold-Brew, Simple Mills, Health Warrior, Fishpeople, among others)
Keith Belling
Co-Founder, Chairman and Former CEO, Pop Chips
Lonna Borden
Former CFO, Justin's and IZZE Beverage Company
Justin Brown
Vice President of Business Development, Infinity Worlds, Inc.
Chad Bugos
Founder and President, Infinity Worlds, Inc.
Tara Burkley
Strategic Business Development Director, New Hope
Dave Burwick
Former CEO, Peets Coffee & Tea; CEO, The Boston Beer Company
Ryan Caldbeck
Founder and CEO, CircleUp
Casey Carl
Former Chief Strategy and Innovation Officer, Target
Filipp Chebotarev
COO / Partner, Cambridge Companies SPG
Polina Chebotareva
Managing Partner, Cambridge Companies SPG
Giancarlo Chersich
CEO, Lucky Jack Cold Brew Coffee
Joel Clark
CEO, Kodiak Cakes
Bob Daub
Senior Vice President, The Moscoe Group
Joe DiSalvo
Managing Partner, The DiSalvo Group PLLC
Andrew East
NFL Athlete
Shawn Johnson East
Olympic Gold Medalist
Shawn Edwards
Managing Director, Mindsight
David Eisenman
Co-Founder and CEO, Madwell
Joe Ennen
CEO, Columbus Foods
Karen Farrell
Natural Director of Brand Management-NBC, Presence Marketing/Dynamic Presence
Chris Fenster
Founder and CEO, Propeller Industries
Bob Ferraro
Co-Founder, Lantana Foods
Michelle Finizio
Chief Revenue Officer and Head of Partnerships, FounderMade
Kelly Flatley
Founder, Bear Naked Granola
John Foraker
Former CEO, Annie's Homegrown; Co-Founder and CEO, Once Upon a Farm
Adam Francis
CEO, Sun Bum
Ari Friedland
Angel Investor; Former Head of Business Development, Uber; Former Head of Strategic Partnerships, Dropbox
Andrew Friedman
Founder, Amplify Snack Brands / SkinnyPop Popcorn
Nilam Ganenthiran
Chief Business Officer, Instacart
Matt Gase
CEO, Lantana Foods; Former CEO, Stubb's Legendary Bar-B-Q Sauce
Sabina Gault
CEO, Konnect Agency
Anubhav Goel
Executive Vice President of Client Growth Solutions, SPINS
Justin Gold
Founder, Justin's
Joey Gonzalez
CEO, Barry's Bootcamp
Leah Gootkind
National Brand Manager, Presence Marketing/Dynamic Presence
Ben Greenfield
CEO, Kion; Human Performance and Nutrition Consultant
Ryan Gutzmer
Partner and CEO, The Creative Partners Group
Taylor Hamilton
Owner, Tunies
Hass Hassan
Founder and CEO, Alfalfa's Markets; Founder and Chairman, Fresh and Wild Markets; Former President, Wild Oats; Former Board Member, Whole Foods Market
Lewis Hershkowitz
President and CEO, Big Geyser, Inc.
Gary Hirshberg
Co-Founder and Chairman, Stonyfield Farm
William Hood
Founder and Managing Director, William Hood & Company
Jim Hornthal
Parallel Entrepreneur; Angel Investor; Former Board Member, KIND Snacks
Brian Howard
Partner, The DiSalvo Group PLLC
Bryan Jaffe
Managing Director and Head of Consumer Investment Banking, Cascadia Capital
Erica Jones MHS
Co-Founder, Elevays.com
Dr. Isaac Jones
Co-Founder, Elevays.com
Bill Keith
Founder and CEO, Perfect Bar
Michael Kirban
Co-Founder and CEO, Vita Coco
Dan Klock
CEO, Bridgetown Natural Foods
Greg Koch
Co-Founder and Executive Chairman, Stone Brewing
Ruth Kreiger
Managing Director and Co-Founder, Black Bamboo
Janica Lane
Managing Director, Piper Jaffray & Co.
Chris Lansing
CEO, Nature's Bakery; Former General Manager of Premium Nutrition & Venturing, PepsiCo
Ben Lee
Managing Director, CircleUp Growth Partners
Brian Lee
Co-Founder and Former CEO, The Honest Company
Carl Lee
Former President and CEO, Snyder's Lance, Inc.; Managing Partner and CEO, Arbel Growth Partners
Mark Leets
CFO, LBI Entertainment
Ido Leffler
Co-Founder, Yoobi, Yes To and Brandless.com
Michelle Lobo
Vice President of Nutrition Body Care, Presence Marketing/Dynamic Presence
William Madden III
Co-Founder, Whole Brain Consulting
Meena Mansharamani
CEO, Maya Kaimal Fine Indian Foods; Former Managing Director, North America Go-Go SqueeZ
Monica McGurk
Former Chief Growth Officer, Tyson
TJ McIntyre
CEO of Bobo’s
Jillian Michaels
Personal Trainer and Fitness Expert; Founder, Empowered Media
Tracy Miedema
Vice President of Innovation and Brand Development, Presence Marketing/Dynamic Presence
Jane Miller
Former CEO, Rudi’s Organic Bakery
Spencer Millerberg
Managing Partner, One Click Retail
Blake Mitchell
Principal, Interact Boulder
Shaun Neff
Founder, NEFF; Partner, Beach House Group; Investor and Board Member, Sun Bum
Pam Netzky
Co-Founder, Amplify Snack Brands /SkinnyPop Popcorn
Brad Oberwager
Founder and CEO, Jyve; Chairman and Founder, Sundia; Former CEO and Owner, Bare Snacks
Michael Olguin
President and CEO, Havas Formula
Tony Olson
Owner and CEO, SPINS
Gil Oren
Co-Founder, Lantana Foods
Santosh Padki
CEO, Bare Snacks
Christine Perich
President, Perich Advisors; Former CEO, WTRMLN WTR and New Belgium Brewing Company
John B. Phillips
Managing Director, Sankaty Associates
Justin Prochnow
Shareholder, Greenberg Traurig
Mark Rampolla
Founder, ZICO; CEO, Beanfields
Courtney Reum
Co-Founder, M13; Co-Founder and Former CEO, VEEV Spirits
Carter Reum
Co-Founder, M13; Co-Founder and Former CEO, VEEV Spirits
Tyler Ricks
President, Noah's New York Bagels; Former CMO and VP of Sales, Plum Organics
Tom Rinks
Sun Bum Founder/President
Bob Rubin
President and CEO, Solid Gold Pet; Former Chief Strategy Officer and Chief Financial Officer, Nature’s Variety
Alison Ryu
Managing Director, CircleUp Growth Partners
Kenneth Sadowsky
Beverage Industry Expert with Advisory and Directorial positions at brands including Glaceau Vitaminwater, Vita Coco, Hint Water, Bai Brands and more
Kristina Schnieder
Key Account Executive, Presence Marketing/Dynamic Presence
Katy Saeger
CEO, Harmonica
Jon Sebastiani
Founder and CEO, Sonoma Brands; Founder of KRAVE, SMASHMALLOW and ZÜPA NOMA
Scott Semel
Founder and Former CEO, BarkTHINS
Joe Serventi
General Manager, Hippeas; Former EVP of Corporate Development, BarkTHINS and Pirate Brands
Greg Shearson
CEO, Merrick Pet
Craig Shiesley
President at Amplify Snack Brands, Former President at Vega, and Former President of North American Plant Based Beverages and Foods Division at WhiteWave Foods
Mo Siegel
Founder and Former Chairman, President, and CEO, Celestial Seasonings; Former Board Member, Whole Foods Market, Annie's, Breathe Right, NorthWest Nutritionals (Lil Critters), and others; Current Board Member, Chocolove, Wholesome Sweeteners, Colorado Impact Fund, Himalayan Cataract Project, and more
Jeremy Smith
Founder and CEO, Launchpad
Steven Spinner
Chairman and CEO, UNFI
Jill Staib
Director, William Hood & Company; Former VP of Strategic Initiatives, The Nature's Bounty Co.
Sheila Stanziale
Former CEO, Mighty Leaf Tea; Former President, US Infant/Toddler Feeding, The Hain-Celestial Group; Former President and General Manager, Diageo-Guinness USA
Dr. Dan Sullivan
Founder, Chiropractic Advocate; Co-Founder, Full Potential Family
Jeff Sunberg
Founder, The Creative Partners Group
Brian Swette
President, Sweet Earth Enlightened Foods
Kelly Swette
Co-Founder and CEO, Sweet Earth Enlightened Foods
Brian Taylor
Founder, Kernel Seasons
Ben Telling
Managing Partner, AssessIT
Koel Thomae
Co-Founder, Noosa Yoghurt
Terry Tierney
CEO, Daiya
Jesse Tomalty
Owner, Tunies
John Tucker
CEO, Farmhouse Culture; Former CEO, Dave's Killer Bread and So Delicious
John Van Spyk
Partner, AssessIT
TJ Varecka
Emerging Brand Advisor and Director, KMG Group
Adel Villalobos
President, Owner and CEO, Lief Labs
William Wadman
Senior Partner, Synergetics Worldwide
Brandon Warren
Senior Vice President, Infinity Worlds, Inc
Ivan Wasserman
Partner, Amin Talati Upadhye
Bill Weiland
Founder, President and CEO, Presence Marketing/Dynamic Presence
Liana Werner-Gray
Best Selling Author of The Earth Diet published by Hay House
Jack Whigham
Co-Head of Movie Picture Talent Group, Creative Artists Agency
Rick Yorn
Founder and CEO, LBI Entertainment
John Zabrodsky
Managing Director, Advanced Manufacturing Technology, Inc.
Dr. Chris Zaino
Founder, Abundant Life Chiropractic, Chiro Thought Leaders and IAmHero Project
Eric Zeitoun
Managing Director and Co-Founder, Black Bamboo